If you communicate regularly with your prospects, they will likely remember you. Staying top of mind is especially helpful so they will turn to you when they need or want your products or services. Bolsters your sales strategy. Sales teams are usually focused on selling in the moment, which means many potential customers aren’t being targeted. Lead nurturing gives you the opportunity to target future customers.
Reduces customer acquisition costs. Lead generation allows you to turn to less-expensive methods of attracting customers, and spending less on marketing is good for your customer acquisition costs (CAC = total marketing cost/number of sales).
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Increases sales. With lead nurturing, you can turn prospects into higher-quality leads. In fact, nurtured leads make purchases that are 47% bigger than non-nurtured leads, Annuitas reported based on research from Marketing Sherpa.
Did you know? Lead nurturing is important for increasing sales, but it can also help you improve your company’s reputation and gain your audience’s trust.